Hi, I’m Will.
A product designer
that loves bringing innovative ideas to life.

I'm an experienced product designer who thrives in the constantly changing field of product design. I blend time-tested design principles with the latest technologies, using both foundational methods and cutting-edge tools to create innovative, modern designs & experiences. I’m driven by the challenge of pushing boundaries in emerging markets, taking products from concept to launch.

My diverse skill set and ability to thrive in uncertainty allow me to turn obstacles into opportunities. In today’s fast-paced digital landscape, I stay agile and proactive, delivering solutions that address both present and future needs.
will blonna photo

Skills

Design Generalist
UI/Visual Design
UX/User Research
Branding

Experience

Lead Product Designer
Nax Group
2023-Present
Lead Product Designer
Origyn Foundation
2022-23
Sr. Product Designer
FIS Impact Labs
2021-22
Lead Product Designer
BCG Digital Ventures
2014-21

Process

Work

About me

I specialize in creating products that address real-world challenges with elegance and precision. Driven by a passion for emerging technologies, my mission is to design solutions that are functional, intuitive, and a pleasure to use. I believe good design should make complex tasks effortless and enjoyable. By aligning user needs with business objectives, I develop products that seamlessly integrate into everyday life, enhance usability, and drive business growth.
When I'm not immersed in design, you'll either find me in the kitchen or exploring the great outdoors. Cooking is my creative escape. Whether it's chopping vegetables I grew in my garden or experimenting with new flavors, it’s about more than just food—it’s about bringing friends and family together away from the digital distractions of everyday life. Nature is my other retreat. In the summer, I'm hiking mountain trails, always chasing that perfect summit view. In the winter, I’m carving down the slopes on my snowboard, where the mountains provide both an adrenaline rush and a sense of balance. These experiences keep me agile and innovative, helping me return to my work with a fresh perspective and renewed inspiration.