AI didn't change what I value; it changed what I can do. It's cleared away the busywork and widened my range.
I'm a product design lead with twelve years in a field that never sits still. I've designed B2B SaaS, developer tools and platform engineering, Web3, logistics, CPG, and consumer products, blending time-tested principles with the newest tools to take products from concept to launch. For years a good share of that time went to checking boxes, following dated processes that slowed the work down for the sake of convention and the limits of what I could build myself.
AI didn't change what I value; it changed what I can do. It's cleared away the busywork and widened my range, so I can move faster, build more of the thing myself, and own more of the problem end to end. I've never been precious about process, and in a landscape that keeps shifting, that willingness to adapt has become my sharpest tool.
One loop, run fast
I have run this loop at three team sizes. The five moves never change. What changes is how much of the loop runs through my own hands and what I have to design around, so switch the team shape and watch the process adapt.
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experience 15
worked in 10+
worked in 3
Completed 100+
launched 17+
Good design should make complex tasks effortless, and a pleasure to use.
I design products that make hard things feel simple. Most of that work has been in developer tools and platform engineering, and before that in Web3, logistics, industrial IoT, and CPG brands. I start from what people are actually trying to do, line it up with what the business needs, and keep building until the two agree. What comes out is software people can pick up without a manual and keep using without friction.
When I'm not immersed in design, you'll find me in the kitchen or exploring the outdoors. Cooking is my creative escape, bringing friends and family together away from digital distraction. In summer I'm chasing mountain summits; in winter, carving down slopes on my snowboard. These experiences keep me agile and innovative, and I return to my work with fresh perspective.
Let's build something meaningful.
Based in Denver, Colorado, working remote or hybrid, and open to relocation for the right team. The roles I fit: product design lead, principal product designer, founding designer.